Staging when your listing will just not sell

125SJefferson2804 viewer 101 300x199 Staging when your listing will just not sellI have a beautiful Chicago condo listing in a great building (Park Alexandria in the Loop) that has some significant upgrades and a spectacular view. It has been on the market for 79 days as of today (10-25-2012). The problem is that it is vacant and does not show off it’s true potential, to date we have had 27 showings. This unit is 1 of only 5 units in the building that clear the adjacent building and give you that beautiful view that is hard to get at this area of town. I think when you have a vacant unit the premise is that the sellers are desperate, even when they are not. We are priced at $382,000 including parking. I have now decided to try staging for the 1st time. The unit will be staged on Friday by Sizzle Productions and I will follow up with new photos and then track the activity and offers for you post staging. Update – Under Contract 1-1-2013.
Below is a video of the unit vacant.

 

10/27/2012 – The place has been staged and it is fabulous, photos will be taken tomorrow and I will post them on Tuesday….Countdown to an offer!

10/31/2012. The home has now been staged as you can see in the video below:

1/30/2013 SOLD!


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Christine Hancock, Broker Associate with Prudential Rubloff specializing in downtown Chicago Real Estate including The Gold Coast, South Loop, West Loop, Streeterville & Lincoln Park for over 10 years. Call/Email Me today at 312-296-9300, or visit my website at DowntownChicagoRealEstate.com

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